Top 5 Beauty Retail Apps on iOS in Russia Q4 2022

In Q4 2022, the top five beauty retail apps on iOS in Russia showed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the data sourced from Sensor Tower.

ИЛЬ ДЕ БОТЭ косметика и духи saw a significant spike in weekly downloads, starting from 1.8K in late September and peaking at 11.5K in mid-October. The app maintained a steady download rate thereafter, with slight fluctuations, eventually closing the quarter with 8.2K downloads in the final week of December. Active users for the app also showed a positive trend, increasing from 4.3K to 21.9K over the quarter.

Notino: profumi e cosmetici had modest weekly download numbers, starting at 76 and peaking at 238 in early December. Active user numbers were relatively stable, starting at 1.1K and ending the quarter slightly lower at 838.

Lush Fresh Handmade Cosmetics experienced very low download numbers, peaking at 103 in early November. The active user count remained quite stable, fluctuating between 54 and 91 throughout the quarter.

Nykaa – Makeup/Beauty Shopping showed minimal activity, with weekly downloads ranging from 8 to 13. Active users remained fairly constant, starting at 70 and ending the quarter at 62.

Nykaa Fashion - Shopping App also had low download numbers, with a peak of 10 in mid-December. Active users saw a slight increase, starting at 11 and peaking at 22 in mid-December.

These insights highlight the varying engagement levels among the top beauty retail apps in Russia. For more detailed analytics and insights, visit Sensor Tower.